The increasing public concern towards debt is long overdue, according to Vantis.
Nick O'Reilly, insolvency practitioner and director at Vantis business recovery, said that the public had become more cautious about getting into debt but credit from store cards is too easily available.
He said: "Store cards and shop credit are all being sold by retail assistants who are not necessarily the best people to be selling credit products."
Mr O'Reilly's comments come after recent figures from the Insolvency Service revealed that the number of people registered insolvent increased in the third quarter by 28 per cent on the previous year.
The statistics also showed that there was a 20 per cent increase in those using individual voluntary arrangements to deal with their problems, compared to only a 6.4 per cent rise in bankruptcies.
But although some experts believe that consumers are being more cautious about borrowing, others say that more consumers will be seeking to get credit as the economy begins to recover.
According to Bank of England figures, credit card lending increased by £0.1 billion last month.
