Banks 'responding to service needs of customers'

In a bid to meet the demands of their customers, the UK's banks do try to adapt their services, according to one expert.

The British Bankers' Association assistant director of media Brian Capon has pointed out that the ways in which people bank are evolving over time.

He stated: "Banks do respond very quickly to different ways that customers want them to deliver services.

"There are apps that you can get for your iPhone. It'll all be driven by the customer."

Meanwhile, Mr Capon also noted the recent popularity of internet methods of banking among the country's consumers.

People now have a choice between banking on the web or through a more traditional branch, he went on to suggest, which may interest those aiming to manage credit cards online.

As many as 80 per cent of those polled in a recent eDigitalResearch and IMRG survey now believe they are more likely to conduct their banking via the web instead of at a physical branch.

Posted by Gemma Walker.